ROXIM established in November, 2009. ROXIM is dedicated to developing innovative and revolutionary improvements onto bike lighting systems based on human technology and adhere to the safety guidelines based on German cycling road regulation. Combines fashion and function, we offer products for different types of bikers, such as mountain biker, city biker, road biker, etc. Our mission is to deliver a superior night riding experience - Brilliant, Safe, Comfortable, and Green.

We devote our passion into turning ideas to reality.

EXCEED GERMAN REGULATION
LESS ENERGY CONSUMPTION, MORE CYCLING PLEASURES

ROXIM’s logo is designed based on:
- The light sign represents sufficient light source and beam patterns for different cycling needs
- The shield sign represents guarding biker’s safety, respect other bikers and environmental conservation